WhatsApp Capture
Low-friction invoice and receipt intake through supported WhatsApp workflows.
Simply Ledger
For small business owners and their accountants
Capture receipts & invoices. Get back to business.
Stop saving receipts/invoices for the end of the month. Simply Ledger keeps receipt/invoice photos and extracted details together, flags missing information and gives your accountant organised records to review. Start with a focused pilot using your existing accounting workflow.
First 20 receipts/invoices free once. Starter: AED 199/month · 100 receipts/invoices · 2 users · 1 entity. Prices exclude VAT. Scope and supported connections confirmed before onboarding. Compare plans
After you enquire: we review your receipt volume and accounting software, confirm the handoff with your accountant, and agree the pilot scope.
Photo capture and organised records CSV-first accountant handoff Accountant review stays in control
Simply Ledger Assistant
online
ENOC Receipt Photo
ENOC fuel receipt today
10:31 AM
Invoice Received & Extracted!
•Vendor: ENOC Service Station
•Amount: AED 200.00 + AED 10.00 VAT (5%)
•TRN: 100348291000003 (Format checked)
Sent to Finance Reconciliation Queue
10:31 AM
Automated Processing
simplyledger.ai/audit
Simply Ledger — Reconciliation Audit
Current Client: Al Noor Trading LLCVendorTotalTRNVATAction
ENOC Service Station
Just arrived via WhatsApp
DEWA - Electricity
AED 4,410.00FORMAT OK5%ExportDu Telecom
AED 1,260.00FORMAT OK5%ExportENBD Lease Payment
AED 8,500.00FORMAT OK5%ExportIllustrative workflow — example records, not customer results. Field staff capture receipts/invoices and invoices on WhatsApp. Simply Ledger structures the data, flags exceptions for review, and can prepare outbound e-invoice records for a selected UAE Accredited Service Provider. Simply Ledger is not itself an ASP and does not report directly to the FTA.
Simple 3-Step Workflow
From a receipt/invoice photo to your accountant in three steps
Keep the original receipt/invoice, check the details and share reviewed records. Your accountant keeps the final say.
01Step 01
Capture a receipt/invoice
Take a clear photo and upload it, or use WhatsApp when enabled for your pilot. Keep the original image attached to the record.
WhatsApp Business
DEWA invoice August 2026
10:32 AM
Received! Processing...
10:32 AM
Low-Friction Capture
02Step 02
Check and organise
Simply Ledger extracts receipt details and flags missing or uncertain information. Review the amount, supplier and date before the record is approved. Business-versus-personal sorting is part of the pilot roadmap.
AI Engine Processing
15-Digit TRN Format Check
VAT Arithmetic Checked (AED 210.00)
Corporate Tax Review Flag
Expense Category: Utilities — Review
Workflow previewIllustrative
Automated Extraction & Checks
03Step 03
Pass it to your accountant
Your accountant reviews the records and exceptions. Export supported data through CSV, or use a confirmed accounting connection, without replacing your accounting system.
simplyledger.ai/audit
Audit Queue
3 ReadyDEWA - AED 4,410READY
ENOC - AED 320READY
Du Telecom - AED 1,260READY
Export To:
ZohoXeroQBO
Batch Export
Connected Accounting Workflow
Explore the workflow example
Preview the experience from each role
Simply LedgerOnline
ENOC fuel receipt from today
2:14 PM
Invoice Processed!
VendorENOC
TotalAED 320.00
TRNFormat checked
VATAED 15.24 (5%)
2:14 PM
Tailored for Your Workflow
Designed for Business Owners. Built for Accounting Practices.
Whether you run a single retail shop or manage bookkeeping and tax workflows for SME clients, Simply Ledger provides a structured review interface.
For SME Business Owners
Run Your Business, Not Your Bookkeeping
Ideal for restaurant owners, retail shops, clinics, and service providers. Your staff snaps receipts/invoices on WhatsApp, AI extracts invoice and tax fields, checks TRN formats and arithmetic, and your accountant receives organized data for review.
simplyledger.ai/dashboard
Luxe Boutique Dubai
Mainland LLC · AED
WhatsApp Line
ActiveAccounting Software
XeroInvited Accountant
Vertex Tax Consultancy Zero Accounting Knowledge Needed WhatsApp Capture
For Accounting Agencies & CPAs
Stop Chasing Clients for Paper Receipts
Built for accounting firms managing multiple SME clients. Flip between client accounts, review exceptions, and send approved records to supported accounting systems.
simplyledger.ai/audit
Switch Client
Al Noor Restaurant LLC
14 PendingApex Auto Repairing
3 PendingBayview Retail FZ-LLC
22 PendingGranular Client Invitations & Role Controls
Isolated OAuth Tokens per Client Entity
1-Click Client Switching Without Re-logging In
Multi-Client Switcher Isolated OAuth & Ledgers per Client
Illustrative workflow preview
See how the dashboard adapts to each user type
simplyledger.ai/dashboard
Luxe Boutique Dubai
Mainland LLC
My InvoicesVAT SummaryAccountant FeedSettings
Recent Submissions
ENOC FuelAED 320.00
Checks PassedDu TelecomAED 1,260.00
Checks PassedClient DinnerAED 2,000.00
Tax Review FlagAccountant: Vertex Tax ConsultancySynced
Less receipt chasing. Clearer records.
Capture, review, account, and prepare for regulated handoff.
WhatsApp Instant Extraction
Staff send receipts/invoices on WhatsApp. The extraction workflow captures line items, vendor names, totals, and review flags without requiring a separate staff app.
Smart Exception Auditing
Missing or invalid-format TRNs, arithmetic mismatches, uncertain tax fields, and other exceptions are flagged for accountant review instead of being silently guessed.
Accounting + ASP Handoff
Send reviewed invoice records to supported accounting platforms and prepare structured outbound invoice data for handoff through the business's selected UAE Accredited Service Provider.
A clearer workflow at every step
From the first receipt photo to an accountant-ready handoff, with human review before anything moves on.
Human Review
Extracted financial and tax data remains reviewable before downstream action.
Accounting Integration
Reviewed records can flow into supported accounting systems.
ASP-Ready Architecture
Structured outbound invoice data can be prepared for handoff to the business's selected UAE Accredited Service Provider.
UAE e-Invoicing Ready Architecture
WhatsApp / Documents / Images
Simply Ledger Capture
Canonical Structured Invoice
Validation + Exception Review
ASP Adapter Layer
Selected UAE Accredited Service Provider
UAE e-Invoicing Infrastructure
Simply Ledger operates upstream of UAE Accredited Service Providers. It captures, structures, validates and orchestrates invoice data, while regulated invoice exchange and FTA reporting are performed through the business's selected Accredited Service Provider.
Simply Ledger is not itself an Accredited Service Provider, does not claim MoF or FTA approval, and does not report directly to the FTA.
Security & data
Simply Ledger runs on OCI infrastructure in Dubai. The public site and application use HTTPS. Account access is limited by role, and invoice data is reviewed by a person before export.
Included in Starter · AED 199/month
Your Receipt & Invoice Bank
Original photos and PDFs. Organised details. One private place for you and your accountant. Storage and export are activated as part of pilot onboarding.
Capture. Organise. Find.
100 new receipts/invoices each month on Starter, plus access to your existing archive during your subscription.
Keep the evidence
Eight years from the relevant tax-period end while subscribed; 16 years for real-estate-related records. Longer where a legal hold applies.
Your archive stays yours
After cancellation: 90 days of read-only access to download a ZIP of originals and CSV records, organised by business and year.
We send reminders before the download window ends. You take responsibility for retention after export. Our copies are deleted after that window under the deletion policy, subject to legal holds. Confirm the record classification and tax-period end with your accountant.
Simple pricing for you and your accountant
Your first 20 receipts are free, once per business. This is a one-time trial, not a monthly allowance. A paid subscription does not start automatically.
Starter SME
AED 199 / month
100 receipts/invoices per month · 2 users · 1 business
20 free receipts/invoices once before paid onboarding. Additional usage is agreed before extra charges.
Review planGrowth Business
AED 699 / month
300 receipts/invoices per month · 4 users · 1 business
20 free receipts/invoices once before paid onboarding. Additional usage is agreed before extra charges.
Review planAccountant Partner
AED 799 / month
Earn AED 39.95/month credit for each active, paying SME you onboard. Your accountant platform fee reaches AED 0 at 20 clients and stays zero above 20.
Each SME pays its own subscription and keeps its own receipt/invoice allowance. No extra accountant licence charge for further clients. Credits depend on the current verified client count.
Review planSee how the accountant fee falls
AED 799.00 / month
Illustration, not an approved billing discount. Client eligibility is verified before credits are applied. If the qualifying count falls below 20, the corresponding reduced fee resumes.
Prices exclude applicable VAT. ASP charges are separate. Optional done-for-you WhatsApp setup remains AED 1,500 one-time; scope confirmed before onboarding. Monthly billing for the accountant partner offer.
Before you start
Does my accountant need an account?
Review inside Ledger needs accountant access. If your accountant prefers their existing software, agree a CSV handoff during onboarding.
Do the free receipts/invoices reset each month?
No. The 20 free receipts/invoices are available once per new business, before paid onboarding.
Which clients count toward the accountant credit?
Only verified active, paying SMEs attributed to the accountant. Registrations and free trial accounts do not count.
Will this work with my software?
Start with CSV; Xero is available. Other integrations have different rollout stages and are confirmed during onboarding.
Simply Ledger
Ready to stop chasing receipts/invoices?
Tell us how you collect receipts/invoices and which accounting software you use. We will agree a pilot with you and your accountant.